Introducing new key improvements to the B2B Guest Checkout experience, enhancing the overall user journey and providing greater flexibility for both new and returning customers.
Guests now have the option to sign in or sign up during the checkout process, directly from the mini-cart. Once logged in, users can either select an existing account or create a new one, ensuring that they can move through the purchase flow smoothly without disruptions. Upon setting the account, guests, now logged-in users, will be redirected to the checkout, making the transition to completing the purchase seamless.
Additionally, if a guest decides to sign in without necessarily checking out, the guest cart will now be merged with their account after logging in. This ensures that any items added to the cart during the guest session are retained when they sign in or select an existing account, improving the continuity and experience for returning users.
Key benefits:
1. Enhanced User Experience: By allowing guests to sign in or create an account directly from the mini-cart, we provide a more intuitive and streamlined checkout process. Guests can complete their purchase with minimal steps, reducing friction and abandonment rates.
2. Cart Persistence: The ability to merge guest carts ensures that items are not lost when guests decide to sign in or register. This improves convenience for returning users and supports a smoother transition between sessions.
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