A common problem we have heard from our customers revolves around the time required to complete an AB Test. If a customer’s page receives limited traffic, the time to completion could be many weeks if not months. Amidst the rapid changes in today's business landscape, this delay potentially negates the usefulness of test results. On top of this, if a user were to terminate the test prematurely, the insights they gathered from the test and the variant they created were lost.
In order to remedy this issue, we are now providing test results and the ability to publish a variant when an AB Test is terminated. Although these results cannot determine a winning variant with 100% confidence, they will give marketers a sense of how their variant was performing. Using this information, Marketers can now make educated decisions according to their specific time constraints.
It is important to remark that this feature is DXP-only, as it belongs to Analytics Cloud.